Strategies and Opportunities for CMO's
DURATION: 60 minutes, including Q&A
SPEAKER: Raj Aggarwal, CEO and Co-Founder, Localytics
TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones.
What does the future hole for Mobile?
Consumers are adopting smartphones and tablets like no other technology in history, with app downloads reaching more than 100 billion annually. Marketing focus is turning from pure acquisition to a more mature model, where engagement, loyalty and customer lifetime value reign.
In this webinar you will learn:
The future of mobile apps, including new monetization models, changes in engagement, and entirely new interfaces that cross the boundary between user and device.
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