How to Leverage First-Party Data to Drive a 360 Degree App Marketing Strategy Across the Lifecycle

DATE: November 17th, 2015, 1pm EST

DURATION: 45 minutes, including Q&A

SPEAKER: Alexandre Pham, Head of Platform Solutions at AppLift


Alex's mission is to drive the success of AppLift’s range of demand-side products and creative services, including DataLift, the first programmatic platform optimized for mobile performance advertising. He's passionate about electronic music and has therefore fallen in love with the Berlin scene and atmosphere. Connect with him on LinkedIn.

SPEAKER: Tom McMahon, Product Marketing at Localytics


TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones.

Do you combine analytics and marketing to drive your app strategy?

Consider this: Every time your users interact with your app you are presented with an opportunity to learn more about them and leverage those insights.


When it comes to growing your app, delivering a truly amazing user experience across the user lifecycle is crucial to keeping users engaged. However, this can be challenging if you don’t define a sound app marketing strategy.

Personalization is king and the frequency at which app marketers can deliver meaningful targeted interactions to users will be the difference between category-leading power apps and those languishing in the middle of the pack.

In this webinar you will hear from Localyticsand AppLift as we discuss the best ways to develop a relevant app marketing strategy across the entire user lifecycle so that you can continue to surprise and delight your users.

Specifically, here’s what will be covered:

  • Best practices for analyzing first-party app user data and when to apply them
  • How to cultivate deeper user relationships by serving relevant & engaging app content
  • Building a winning app strategy for tomorrow by learning from your users today

If this time doesn't work for you we are offering another session at 9am EST. Click here to register for the earlier session.  

Fill out the form below to access the on-demand recording!

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