Updated September 2017 to include the latest retail mobile marketing best practices and new examples from brands doing it right.
There's been a lot of talk about omni-channel retail marketing this year, and for good reason. Consumers no longer engage with brands through one single channel. They are multi-taskers, and their paths to conversion are no longer linear.
So how do retailers adapt to the omni-channel world?
In our updated guide, we breakdown: