Creating a digital customer experience is no small feat. Broadcast messaging and content, and inconsistent engagements across channels all spell disaster for brands trying to win the hearts of their customers. It’s a goliath task to ensure all facets of a digital experience are engaging and cohesive. But that’s about to change.
In this webinar series we’ll share how you can begin to build a winning digital customer experience strategy. Register once for all three webinars and listen in when you want: attend the live session or view on-demand.
Go Beyond Segmentation to Really Nail Personalized Customer Engagement
October 9, 2019 at 1:00pm et
Creating a more engaging customer experience begins with personalization. Engaging with your customers on a personal level is a multi-faceted concept that goes beyond just segmenting your audience lists. Join us for a webinar in which we explore a powerful framework to help you map out the dimensions that create a customized, personal and engaging customer experience.
We'll introduce the 6 facets of personalization and show you how to apply them to deliver experiences that connect with your customers on a deeper level.
Step Up Your Customer Engagement Campaigns with a New Take on Creative Content
October 30 at 1:00pm et
Next, we’ll take it one stop past personalization. Deliver more compelling messages and drive lasting impressions through the use of rich, dynamic and creative content in your digital engagement campaigns.
Join us for a webinar that explores the wide variety of options for integrating rich and dynamic content into your mobile and web communications. We'll cover everything from images and GIFs, videos, animations, dynamic surveys, and intelligently personalized visuals, and best practices in incorporating these to find success in your own customer engagement campaigns.
Omnichannel Engagement: from Buzzword to Reality
November 13, 2019 at 1:00pm et
90% of customers expect consistent interactions across channels, are you meeting your customer's expectations? This webinar will dive into why we should all embrace an omni-channel approach to personalized customer engagement.
We'll go over different engagement channels, and how a data-driven, intelligent and integrated approach can take omnichannel engagement from an aspirational idea to an executable reality.