The telco industry is at a crossroads: providers have no choice but to accelerate their digital transformation programs and make better use of their customer data or they face the wrath of losing customers. But all hope should not be lost; network operators, despite facing lowered margins and new threats, remain the largest revenue generators in the tech industry’s value chain. That’s a lot of leverage.

Telcos have the opportunity to keep up with other disruptors—assuming they’re up for their own digital revolution first. Recreating their customer journey through a digital experience will separate the innovators from the stragglers. Download this guide to understand:

  • How telcos must rethink the customer journey as part of their digital transformation.
  • How telcos should utilize extensive customer data to improve their customer experience
  • How these initiatives can re-capture lasting and substantial profit growth

Reimagining the Customer Journey


Localytics analytics is easy for you to be data-driven. From predictive app analytics to attribution and CRM integrations, Localytics centralizes all of your data in one place, giving you the complete picture of who your users are, where they’re coming from, and how they are using your app.
  • Analytics
  • Predictions
  • Attribution
  • APIs


Localytics’ marketing capabilities will take your app’s performance to new heights. It all starts with Audiences, the most powerful targeting engine in the industry. Once you’ve precisely targeted your users, engage them with push notifications, Places geo-push, in-app messages, inbox content, and remarketing.
  • Push messaging
  • In-app messaging
  • Place
  • Inbox


From our exclusive True Impact™ campaign reports to our powerful A/B message testing, Localytics helps you see where your app and marketing efforts are working and where they’re falling short. Capitalize on your strengths, address your weaknesses, and get more ROI out of your app.
  • A/B Testing
  • Uninstalled tracking
  • Funnel metrics