eMarketer Report: App Install Advertising

Did you know? 23% of users abandon an app after one use.

The problem? Competition is fierce. Smartphone users and app download rates continue to increase, but attracting the right users in increasingly difficult in an overly saturated market.

The good news? There’s a shift in strategy that works. By focusing on app advertising that’s structured around retention, marketers can acquire a steady stream of qualified users for their apps; the users who stay engaged, and have a stronger lifetime value.


In its latest report, eMarketer breaks down the key elements of an effective app install advertising strategy including:

  • Common challenges faced by mobile app install advertisers
  • How app advertisers are shifting goals from acquiring the largest quantity of new users to acquiring a steady volume of quality users
  • How app install advertisers grade the effectiveness of select media channels

Yes, I want this report!