The 2018 Mobile Benchmark Report


Here’s a snapshot of the must-read stats for mobile marketers, product marketers, and developers in 2018 across four key industries.

  • Industry: Business & Technology - Business & Technology apps are seeing a 14% increase in weekly launches since the second half of 2016.
  • Industry: Media & Entertainment - An increase in media and entertainment app launches brings the average monthly time in-app to one hour, 49 minutes, an increase of 6% since the second half of 2016.
  • Industry: Travel & Lifestyle - In the last six months of 2017, we found that travel apps churned 70% of their users and retained 30% after three months.
  • Industry: Retail & eCommerce - In the second half of 2017, retail apps saw three-month user retention increase to 25%, up from 21% in the first half of 2017. 
Want to learn more?

Download the 2018 Mobile Benchmark Report to access the latest data and best practices that will help you execute a winning mobile strategy. See how your app is performing against the market!


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