Free eMarketer Webinar: Mobile App Marketing--Acquiring and Retaining Quality Users at Scale

When you’re ready to acquire new users, it’s not just about the numbers--you need to reach the right users for your app, the kind that stay engaged long term. That’s the strategy that gives your business the best ROI, and scale with your business.

Cathy Boyle, mobile expert and eMarketer analyst, dives into how to build an effective app acquisition strategy in this Localytics-sponsored webinar. 

You’ll cover:

  • How many US mobile users regularly buy and use apps
  • The best types of ads for acquiring new users and keeping them engaged
  • How much marketers spend on app install ads
  • User engagement data by industry

DURATION: 60 minutes, including Q&A

HOST: Cathy Boyle, eMarketer mobile expert


Cathy Boyle covers trends in mobile marketing, usage, content, devices and commerce. She has more than 20 years of experience delivering brand messages to domestic and international audiences across multiple media platforms.

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