The 2018 App Marketing Guide

With an array of data privacy laws impacting brands across the globe -- from the EU’s General Data Protection Regulation (GDPR) to the California Consumer Privacy Act (CCPA) -- companies need to approach compliance with a positive mindset, welcoming the opportunity to clean up their data stores and update policies to ultimately better serve consumers.

In our latest eBook, Data Privacy: The Obstacles and Opportunities for Mobile Marketers, we break down tactics that brands can use to expand their outreach while avoiding hefty fines for noncompliance, including:

  • How to firm-up opt-in processes
  • How to overhaul recordkeeping and expand data stores
  • How to create a system to erase customer data quickly

Get your free copy to start refreshing your brand's data collection "best practices" today.