The 8 Critical Metrics For Measuring App User Engagement

Track the app metrics that matter for understanding user engagement

If you're trying to grow your mobile app, measuring and optimizing for the right engagement metrics is the key to acquiring and keeping users. 

Whether you make money via in-app advertising, purchases, or paid subscriptions, driving revenue depends on user engagement. But what engagement metrics matter the most? 

In this guide, written for developers and app owners, you’ll learn:

  • What you should track: The eight engagement metrics you should be measuring for app success, including why they’re so critical.
  • How to impact usage: Statistics around user behavior today and how it impacts app performance.
  • Actionable next steps: How to start structuring your analytics and running targeted marketing messages in five easy steps.

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